data-driven retail sales analysis
for vendors selling through the Army & Force Exchange Service
(AAFES)
For Vendors
Military MarketWatch is an independent, privately owned company specializing in data-driven retail sales analysis for vendors who sell products through the Army & Force Exchange Service (AAFES).
Our reports, which cover each calendar month, are published by the 10th of the following month and are sent exclusively to our clients on a subscription basis.
Our Reports
These reports are based on raw data we procure from AAFES Headquarters (Dallas, TX) in the form of TERADATA summaries, which total point-of-purchase transactions by CRC for each exchange region worldwide. Working with this raw data, we identify the products behind the CRCs, group them into categories, tabulate their sales histories, rank them by item and by brand within each category, and calculate year-to-date and year-on-year sales comparisons. We then format the results into separate workbooks for America, Europe and the Pacific, and e-mail the finished reports to our subscribers.
Subscribe
We currently publish monthly reports covering sales in 25 different consumer-electronics categories, from personal computers and video cameras to TVs and headphones. The merchandise categories we monitor are determined by the interests of our clients, and we are always happy to entertain proposals for new categories.
Our Monthly Reports
4 workbooks, each with 29 tabs
• Index page
• Overall by Brand
• Overall by Category
• Top 10 Brands
• 25 Product Categories
• Index page
• Overall by Brand
• Overall by Category
• Top 10 Brands
• 25 Product Categories
• Monthly sales comparison: this year vs. last year
• Index page
• Overall by Brand
• Overall by Category
• Top 10 Brands
• 25 Product Categories with breakout by AAFES exchange regions
• Monthly sales comparison: this year vs. last year
• Index page
• Overall by Brand
• Overall by Category
• Top 10 Brands
• 25 Product Categories
with breakout by AAFES
exchange regions
• Monthly sales comparison:
this year vs. last year
sample images from the reports
annual subscription rates
complete consumer electronics market
12 monthly reports @$235
$2,820
Rolls up all CONUS/Alaska sales (Western, Central, Eastern)
12 monthly reports @$235
$2,820
Includes breakouts within each product category for two AAFES exchange regions: Europe (Germany, Italy, UK, etc.) and Contingency (Iraq, Kuwait, etc.)
12 monthly reports @ $235
$2,820
Includes breakouts within each product category for two AAFES exchange regions: Japan/Okinawa/Guam and Korea/Hawaii
12 monthly reports @ $235
$2,820
Rolls up all AAFES sales worldwide, without regional breakouts.
individual product
categories
12 monthly reports @ $55/category
$660 per category
Rolls up all CONUS/Alaska sales (Western, Central, Eastern)
12 monthly reports @ $55/category
$660 per category
Includes breakouts for two AAFES exchange regions: Europe (Germany, Italy, UK, etc.) and Contingency (Iraq, Kuwait, etc.)
12 monthly reports @ $55/category
$660 per category
Includes breakouts within each product category for two AAFES exchange regions: Japan/Okinawa/Guam and Korea/Hawaii.
12 monthly reports @ $55/category
$660 per category
Rolls up all AAFES sales worldwide, without regional breakouts.
subscription
details
Subscriptions are payable annually in advance.
Repeat subscribers receive a 10% renewal discount beginning in the second year.
Those subscribing to all three full regional reports (America, Europe, Pacific) receive the Worldwide report gratis every month.
Subscription rates subject to change at the beginning of the calendar year.
Checks should be made payable to Military MarketWatch LLC and mailed to Robert Bonds, 116 Crown Street 5B, New Haven, CT 06510.