Military MarketWatch

Welcome to Military MarketWatch!


Since 1980, we have been publishing Share-of-Market Reports (SOMRs) for vendors who sell products through the Army & Air Force Exchange Service (AAFES). Reports are generated either monthly or quarterly, and are available exclusively to our clients on a subscription basis.

Our reports are based on raw data we procure from AAFES Headquarters (Dallas, TX) in the form of TERADATA summaries, which total point-of-purchase transactions by AAFES Item Number for each exchange region worldwide. Working with this raw data, we identify the products behind the Item Numbers, group them into categories, tabulate their sales histories, rank them by item and by brand within each category, and calculate year-to-date and year-on-year sales comparisons. We then format the results into separate workbooks for America, Europe and the Pacific, and send the finished reports to our subscribers.

Merchandise categories currently published include:

  • Audio/Video Components
  • Blank Audio Media
  • Blank Video Media
  • Car Components & Accessories
  • Car Speakers
  • Clock Radios
  • Computer Monitors
  • Computer Peripherals
  • Digital Photo Frames
  • Digital SLR Cameras
  • Digital Non-SLR Cameras
  • Headphones
  • Home Audio Systems
  • Home Theater Systems
  • Home Computers
  • Home Phones & Accessories
  • Home Speakers
  • Multimedia Cards
  • Personal Audio
  • Portable Audio with Speakers
  • Portable Computers
  • Receivers, Tuners, Amplifiers
  • Storage & Display
  • Televisions: CRT TVs
  • Televisions: LCD TVs
  • Televisions: Personal TVs (less than 20")
  • Televisions: Plasma TVs
  • Televisions: Projection TVs
  • Video Camcorders
  • Video Game Hardware & Accessories
  • Video Players/Recorders
  • Consumer Electronics Miscellaneous

We are always happy to research and quote on publishing additional categories for interested clients.

For inquiries, please contact the Publisher, Walter B. Rios, at

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