Welcome to Military MarketWatch!
Since 1980, we have been publishing Share-of-Market Reports (SOMRs) for vendors who sell products through the Army & Air Force Exchange Service (AAFES). Reports are generated either monthly or quarterly, and are available exclusively to our clients on a subscription basis.
Our reports are based on raw data we procure from AAFES Headquarters (Dallas, TX) in the form of TERADATA summaries, which total point-of-purchase transactions by AAFES Item Number for each exchange region worldwide. Working with this raw data, we identify the products behind the Item Numbers, group them into categories, tabulate their sales histories, rank them by item and by brand within each category, and calculate year-to-date and year-on-year sales comparisons. We then format the results into separate workbooks for America, Europe and the Pacific, and send the finished reports to our subscribers.
Merchandise categories currently published include:
We are always happy to research and quote on publishing additional categories for interested clients.
For inquiries, please contact the Publisher, Walter B. Rios, at email@example.com.
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